css hover link style : demo 140

CSS

(Fonts required: Roboto Condensed.)
                        .link{
                            color: transparent;
                            font-family: 'Roboto Condensed', sans-serif;
                            font-size: 25px;
                            font-weight: 700;
                            text-transform: uppercase;
                            letter-spacing: 2px;
                            line-height: 20px;
                            display: inline-block;
                            overflow: hidden;
                            position: relative;
                            z-index: 1;
                            transition: all 0.3s ease 0s;
                        }
                        .link:hover{ color: #797878; }
                        .link:before{
                            content: attr(data-hover);
                            color: #fe6626;
                            width: 100%;
                            height: 100%;
                            position: absolute;
                            top: 0;
                            left: 0;
                            transition: all 0.3s ease 0s;
                        }
                        .link:hover:before{
                            opacity: 0;
                            transform: scale(2);
                        }
                        @media only screen and (max-width: 767px){
                            .link{ margin-bottom: 30px; }
                        }
                    
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